Digital Marketing

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora.

The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.