Digital Marketing

What's important to Gen Z in wellness and beauty, and how can brands effectively connect with them? Retailer, brand and marketing professionals weigh in.

General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.