Digital Marketing

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales.

Learn how the two companies are enhancing shoppability using first-party data.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

The goal is to improve programmatic campaign performance on the open internet with retail media data.