Digital Marketing

The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.