Digital Marketing

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.

The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.