Digital Marketing

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.

From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead.

The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

The clean room integration ties premium video impressions to in-store and digital sales.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.