Digital Marketing

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.

In this Learning Lab educational course, Firstmovr's Chris Perry gets marketers up to full speed on the current state of retail media and where it's going next.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

The third annual awards program spotlights the next generation of leaders in commerce marketing.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.