Digital Marketing

P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.

Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

New partnership will allow PubMatic’s advertisers to enhance campaigns by reaching Klarna’s audiences at the point of purchase.

The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.

Recent retail news includes 7-Eleven helping Tetris celebrate 40 years with new merch and a contest.