Data & Analytics

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Learn how the retailer is ramping up personalization in stores and online.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

Solution designed to help advertisers better understand retail media's impact.

The guide comes as the industry increasingly shifts toward AI and operational efficiency.

SmartMeals provides personalized meal inspiration and an easier way to shop.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

The Chicago-based market research firm has launched Liquid Activation, a solution that brands, agencies and media partners can use to build, customize and activate purchase-based audiences.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

The retailer media network discusses a new measurement framework to help brands better interpret results.