Data & Analytics

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

The retailer media network introduces agentic AI, new customization features.

Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Tech exec stresses importance of flexibility as retail media evolves.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.