Data & Analytics

Through an integrated execution strategy, the company launched both global campaigns and tailored activations for local markets.

Tim Bagwell has been promoted to chief technology officer as the company also names new global heads of engineering and product.

Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.

Here's how the company is helping teams move beyond directional trends and toward clear answers.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The Chicago-based market research firm has launched Liquid Activation, a solution that brands, agencies and media partners can use to build, customize and activate purchase-based audiences.

The company is poised to accelerate growth and expand adoption of its measurement and commerce portfolio management solutions across brands, agencies and retail media partners. 

Once considered a mature discipline, category management is now undergoing an evolution.

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

Here's what the CPG veteran will discuss on May 7.