Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty.
The retailer promoted Jennifer Wilson to oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retailer media network.
The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June.
P2PI is seeking nominations for its ninth annual awards program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.