Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.
Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
The discount retailer hired Walmart marketing veteran and former Signet Jewelers CMO Tony Rogers to lead its marketing, brand, media and personalization strategies.
Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.