How LALA U.S. Embraces Cultural Moments Across Channels This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling. Grilling Season Shopper Habits Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media. Boursin Canada Plans Pop-Up on Ski Slopes The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.