Best Buy Gives Consumers Look at TV Technology
RGB LED technology reportedly is the largest advancement for TVs in the past decade, and Best Buy has created an in-store experience that lets customers experience the difference firsthand.
Through its "Believing is Seeing" campaign, Best Buy is touting its exclusivity as the only national retailer showing shoppers the technology in the best-selling TV brands.
The campaign brings RGB LED technology to life across TV spots, influencers, partnerships and multiple customer touchpoints, according to a company news release, that are designed to help shoppers discover the next evolution of home entertainment.
"RGB TV technology represents a true step-change in how people experience entertainment at home," said Marty Senn, chief creative officer at Best Buy. "We built this campaign around a simple insight: When customers see it in person, the difference is undeniable."
The campaign centers around the advancements in lifelike color and brightness — that shoppers can clearly see standing in front of the TVs in stores.
"Every element of our creative is designed to bring that innovation to life, making it clear that the future of TV isn't coming soon, it's already here at Best Buy," Senn added.
Best Buy partnered with leading brands (Samsung, Sony, LG, TCL and Hisense) to create a full-funnel campaign that inspires customers to experience the difference in person.
The campaign includes multiple ad spots across TV, digital and social, using colorful creatures to highlight the full spectrum and vibrancy of RGB technology.
In each spot, customers react in real time to the visuals with surprise and awe. The spots communicate that viewers need to experience the technology for themselves at their local Best Buy store.
"The colors on these TVs are incredible and seeing them in person is truly a game-changer," said Senn. "That's really what inspired the team and the creative direction — experiencing the colorful animals and demo imagery playing on the RGB TVs. Bringing that vibrant picture to life through the same demo experiences our customers see in our stores led us to the idea: Let the animals and the screens speak for themselves."
Best Buy, Samsung Partner in Stores
In anticipation of the June "Supergirl" release, Best Buy and Samsung joined forces to create a one-of-a-kind in-store experience in more than 600 Best Buy stores nationwide. Through July 19, Samsung Micro RGB TVs will challenge shoppers to a hidden riddle in stores. The answer to the riddle unlocks 10 additional entries for shoppers to enter a sweepstakes for a chance to win prizes, including a trip to the Warner Bros. Archives and Samsung Micro RGB TVs.
For its online shoppers, Best Buy tapped technology and lifestyle influencers to showcase RGB TVs in action through creator partnerships. On July 6, creators @lifewithcina, @brookelmason and @itsandrewbond will share YouTube Shorts highlighting their firsthand experiences, favorite features and why they’re excited about the new TV technology.
Shoppers can also visit the retailer's YouTube channel to learn more and compare features between brands. A dedicated RGB Hub on Best Buy's website also serves as a one-stop shop where customers can explore the technology's color, brightness and clarity benefits, and browse TVs by size and brand during initial purchase considerations.
