ARTICLES BY THIS AUTHOR
08/15/2022
Aspire Gives Costco a 'Sweet' Exclusive
Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.
08/09/2022
Tennis Star's Suncare Brand Launches at Walmart
Walmart in April became the exclusive retailer of Kinlo, tennis star Naomi Osaka’s direct-to-consumer suncare brand, bringing the lineup of products for people with melanated skin to 2,500 of the retailer's 4,700-plus stores.
07/28/2022
Pringles Spices Up ‘Hot Ones’ Launch at Circle K, Walmart
Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.
08/25/2022
Walmart, Old Spice Mentor High School Students
Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
08/18/2022
Reese’s Sends Circle K Shoppers to Hershey, PA
Hershey Co. is running an account-specific "Reese’s Lovers Summer" sweepstakes at Circle K awarding a trip to Hershey, Pennsylvania, where the company is headquartered.
07/25/2022
Meijer, Huggies Hold Hands Again
Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.
09/15/2022
Brands Support Wellness at Target
GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.
08/01/2022
SheaMoisture Gives Walmart Two Exclusive Collections
Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.
07/31/2022
Chips Ahoy! Brings Exclusive Art to Walmart
Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.
06/30/2022
DTC Dog Food Brand Jinx Goes in Stores Exclusively at Walmart
DTC premium dog food brand Jinx made its brick-and-mortar debut in March exclusively at Walmart.