ARTICLES BY THIS AUTHOR
03/22/2024
High Liner Celebrates Its 125th Birthday at Sobeys
Canadian frozen seafood brand High Liner Foods is celebrating its 125th anniversary with a sweepstakes at Sobeys.
03/26/2024
Manscaped Keeps Expanding With Walmart Launch
The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.
03/21/2024
Hard Candy Leverages Girl Scout Cookies at Walmart
Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.
03/13/2024
Curology Continues Expansion with Amazon Launch
Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.
03/18/2024
Betty Buzz Expands to Canada Exclusively with Sobeys
Actor Blake Lively’s nonalcoholic sparkling beverage brand expanded distribution to Canada in February exclusively at 300 Sobeys stores.
03/19/2024
Celebrity Designers Expand Their Exclusive Line at PetSmart
Interior designers Nate Berkus and Jeremiah Brent add products for cats and dogs to the home collection they launched last year.
03/07/2024
Meijer Spotlights Black-Owned Brands for Black History Month
An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.
03/11/2024
BelVita Targets Tech-Savvy Target Shoppers with Mobile Experience
Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.
02/20/2024
Stanley Starts the New Year With Target Exclusives
Stanley launched a sunset-hued New Year New You tumbler collection exclusively at Target in December.
02/23/2024
M&M's Brings Another Holiday Movie Night to Amazon
Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.