Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/28/2026
Report: Cyclospora Concerns Push Shoppers Toward Frozen, Canned Foods
A report on cyclospora awareness and its impact on consumer behavior produced by Chicory found that 90% of the 1,044 respondents to a SurveyMonkey survey were aware of the outbreak and 61% have already changed their buying behaviors as a result. - 7/28/2026
How to Capitalize on Changing Back-to-School Season Shopping Behaviors
Shoppers are trying new brands and looking for inspiration, says research from 84.51°. - 7/14/2026
Field Report: V8 Gives Meijer a Rare Exclusive
Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships. - 7/1/2026
Kleenex Takes Digital, Social-First Approach to Latest Launch
The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags. - 6/16/2026
Field Report: How Native Brought the Boba Craze to Walmart Aisles
The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers. - 6/10/2026
Why NatPat Launched Its First Spray Repellent Exclusively at Target
The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies. - 5/21/2026
KDP Study: Gen Z Is Swapping Go-To Drinks for Digital Discovery
Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report. - 5/19/2026
Field Report: How Pepsi, Vacation Launched a Lip Gel at Target
The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings. - 5/18/2026
Inside All Free Clear's World Cup Strategy With Henkel's Nicole Vigue
The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan. - 5/17/2026
Brands Need to Influence AI Algorithms to Reach Consumers, EY Research Shows
Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.
