Samantha Nelson
ARTICLES BY THIS AUTHOR
- 11/7/2024
Poppi Gives Post Malone His Own Flavor
The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger. - 11/5/2024
Olly Launches Fall Collection at Target
Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive. - 11/3/2024
Campbell's Elevates Support of KidSport at Sobeys
Campbell Company of Canada sponsored KidSport for the fifth year in a row, touting its contribution with activity at Sobeys. - 10/22/2024
Brands Help Kroger Reward Gamers
Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform. - 10/15/2024
7-Eleven Promotes Two New Private Label Drinks
In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate. - 10/14/2024
Kroger Unites Brands to Support High School Football
Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes. - 10/13/2024
Simpli-Magic Leverages Walmart Fulfillment Services
The International Textile & Apparel brand was able to achieve a 4-to-1 return on ad spend ahead of the 2023 holiday season by enrolling in Walmart Fulfillment Services and working with Walmart Marketplace solution provider SellCord to optimize its Walmart.com presence. - 10/9/2024
Mars Kicks Off Football Season With Circle K Instant Win Game
Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K. - 10/7/2024
Beverage Brands Team Up With 7-Eleven for Sweepstakes
The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans. - 10/3/2024
The Honest Company Ties Into Hispanic Heritage Month With Walmart
The Honest Company teamed up with bilingual publisher Lil' Libros in August for a limited-edition line available exclusively at Walmart.
