Samantha Nelson
ARTICLES BY THIS AUTHOR
- 12/16/2024
Brands Team Up With 7-Eleven for College Football Sweepstakes
7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice. - 12/11/2024
Coke-Oreo Partnership Gets Plenty of Love at Retail
Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors. - 12/9/2024
Hismile Brings Holiday Flavor to Walmart
DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com. - 12/4/2024
Coca-Cola Offers 'Holiday Magic' at Walgreens
The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub. - 12/2/2024
ColourPop Brings 'Stranger Things' Collection to Ulta
The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer. - 11/25/2024
Target, FAO Schwarz Team Again for the Holidays
Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand. - 11/21/2024
Target Launches a Collection for Pets and Their People
Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21. - 11/20/2024
L. Brings Exclusive Designs to Target
Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October. - 11/18/2024
Tabitha Brown Drops Collection at Target Ahead of Holidays
The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29. - 11/13/2024
Brands Bring 'Wicked' Beauty to Ulta
Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.
