Walmart’s Website Redesign Enhances Discovery
Walmart has revamped its website and mobile app to improve and encourage exploration of its endless aisles.
The redesign includes a “sleek” new look and a customer-facing experience aimed at providing a more engaging way to find inspiration and discover the retailer’s expansive online product assortment, according to a media release authored by Tom Ward, executive vice president and chief e-commerce officer, Walmart U.S.
Rolled out in April, the completely redesigned website homepage features a curated storefront that help shoppers more easily find what they need as well as inspires discovery of the latest product trends and categories, such as apparel or decor and furniture from the retailer’s growing home offerings.
The homepage now employs “rich imagery” and live video while leveraging a social media-inspired “scroll” that enables shoppers to browse the Walmart.com assortment similar to how they’d scroll through TikTok or Instagram, according to the release.
“The new homepage offers a product-focused experience that better mirrors the way our customers love to shop, highlighting the items that matter most to them at any given moment — whether it’s game day or [a] holiday,” wrote Ward.
Walmart’s global tech, product and design teams collaborated closely to envision and bring the updated look and digital customer experience to life.
Ward added that the new experience isn’t just intended to benefit shoppers, but also its suppliers and third-party Marketplace sellers. The retailer is continuing to expand its Marketplace business by adding more items and brands
Additionally, Walmart says it is also continuing to expand its Marketplace business for third-party sellers by adding more items and brands as well as providing sellers with new opportunities to showcase more relevant products and better tell their brand stories.
Furthermore, the retailer says it is further empowering its Walmart Creators (i.e., paid influencers) by providing them with more resources, tools and products to help them develop their community and inspire their audience to purchase from Walmart.
“Whether customers shop with us on the Walmart app, on Walmart.com or in stores, we are fully connecting the experience across channels to remove friction and make shopping easier than ever before,” Ward added. “Looking ahead, we will continue to innovate to deliver an experience that makes Walmart our customers’ first choice for online shopping, every day, every season, for every item.”
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Walmart has rolled out a slew of digital enhancements over the past year, including refreshed holiday wish lists and a registry suite, a new virtual shop dedicated toClean Beauty at Walmart, auto care scheduling, virtual try-on, augmented reality, a streamlined deals experience and virtual queuing. The retailer also continued to grow its pickup and delivery services, such as increasing slot capacity to and expanding its InHome services across the U.S.
