Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/12/2025
Dick's, Roku Team Up to Elevate Audience Targeting
Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment. - 6/11/2025
Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags
The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. - 6/10/2025
Lowe's Courts Gen Z, DIY Creators With New Influencer Network
The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings. - 6/10/2025
Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement
The goal is to improve programmatic campaign performance on the open internet with retail media data. - 6/9/2025
New Target Store Showcases Modernized Large-Format Model
The store reflects Target’s broader strategy to invest in long-term growth and enhance the guest experience. - 6/9/2025
Best Buy, Nintendo Court Gamers With 'GameTruck Theaters'
The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations. - 6/9/2025
P2PI Opens Nominations for 40 Under 40 Awards
The 2025 program recognizes young professionals in commerce marketing and their contributions to the industry. - 6/4/2025
How Consumers Are Combating Rising Grocery Costs
New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution. - 6/4/2025
Sephora Strengthens Data Strategy, Retail Insights
A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. - 6/3/2025
Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign
The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.
