Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/27/2024
Two P2PI Member Companies Team Up to Improve In-Store Measurement
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources. - 8/27/2024
Beauty Marketing Agency Encourages Multi-Channel Ad Strategy
Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora. - 8/26/2024
German Drugstore Chain Leverages AI Planning as It Enters New Market
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland. - 8/26/2024
Survey Highlights Impact of In-Store Digital Screens
Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant. - 8/26/2024
Sheetz Introduces 'Truck Bed Sessionz' Concert Series
The convenience chain's pop-up events kicked off with an emerging country artist at a store in Bethel Park, Pennsylvania. They will travel to other locations through September. - 8/21/2024
Australian United Retailers Enhances Loyalty, Promotions Capabilities
The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale. - 8/21/2024
Survey Unveils Holiday Shopping Trends, Forces
Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti. - 8/21/2024
Storefronts Keynote Speaker to Share How Physical Retail Is the New TV
Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV. - 8/20/2024
Solo Stove Reunites With Snoop Dogg for Largest Campaign Yet
The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits. - 8/19/2024
Report: Consumers Take a Break From Discretionary Spending
Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.
