Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/5/2025
Workshops to Tackle In-Store Reinvention, Marketing Certainty at P2PI LIVE
The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape. - 8/5/2025
Instacart Expands Alcohol Retail Reach With Bottlecapps Partnership
Carrot Ads will power new retail media opportunities for 1,300+ alcohol retailers. - 8/5/2025
Top Retail Media Stories From July 2025
Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month. - 8/4/2025
Ikea, Best Buy Partner on In-Store Planning Experience
The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas. - 7/30/2025
CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up
The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content. - 7/30/2025
Midwest Grocer Coborn's to Launch Retail Media Network
The Minnesota-based grocer is entering the retail media arena through a partnership with Digits Agency. - 7/30/2025
Deadline EXTENDED for 2025 OmniShopper Awards
We're keeping the entry window open through Friday, Aug. 15. The program celebrates the year’s best marketing activations and packaging. - 7/29/2025
Gopuff, Disney Launch Virtual Concession Stand on Streaming
The move builds on Disney's broader strategy to make CTV ads more interactive, shoppable and measurable. - 7/29/2025
Kroger Consolidates Media, Loyalty and Insights Under RMN
New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core. - 7/28/2025
Inside Walmart’s Tech Stack
Explore how the retailer is quietly shifting automation and intelligence closer to the store floor.
