Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/13/2023
Geoffrey, Toys R Us to Embark on Summer Tour
“Tour Across America" will kick off with an interactive, weekend-long event at the Macy's flagship store in New York. - 3/12/2023
Fresh Thyme Doubles Down on QR Codes
The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives. - 3/8/2023
P2PI Names 40 Under 40 Class of 2023
The second annual awards program spotlights the next generation of leaders in commerce marketing. - 3/8/2023
Cetaphil Personalizes Skin Regimens With AI Analysis
Consumers who access the Cetaphil AI Skin Analysis tool by scanning a QR code on the brand's website can receive customized recommendations based on their skin type and concerns. - 3/7/2023
Criteo Acquires Brandcrush
The Australian-based company boosts Criteo’s retail media business, particularly in the offline space. - 3/6/2023
Tula Campaign Focuses on ‘Edu-Tainment’ at Ulta
The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.” - 3/6/2023
ReVive Embarks on Pop-Up Tour With Neiman Marcus
Tour will make stops at four key Neiman Marcus locations, offering customers hands-on product experiences with the luxury skincare brand and three mini-services focused on the face, neck and eyes. - 3/5/2023
Best Buy Ads Introduces Campaign Management Platform
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns. - 3/1/2023
Coca-Cola Taps Spanish Star for 'Move' Launch
Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers. - 2/28/2023
Study: Amazon Dominates Retail Media Ad Spend
MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.
