Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/20/2022
Brands Light up for 4/20
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S. - 4/20/2022
Q&A: Getting to Know Gen Z
EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference. - 4/19/2022
The New Consumer (March-April 2022)
- 4/17/2022
Newell Brands Launches Creative Kitchen
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences. - 4/3/2022
EnsembleIQ Recognized for Outstanding Company Culture
Path to Purchase Institute's parent company EnsembleIQ has been named as a "Best Place to Work" in the Chicago region by Comparably. - 3/27/2022
Q&A with Criteo: Retail Media 3.0
Ryan Britton, Criteo's VP of retail media, recently discussed the company’s position in the market, the rise of retail media, its future and current trends. - 2/28/2022
Q&A: SmileDirectClub CMO Talks Return to Physical Retail
The teledentistry company and oral care product manufacturer shares an update on how it has shifted its business since the pandemic as well as on its in-store retail experience and new product innovations. - 2/15/2022
Walgreens Expands Ad Solutions
Walgreens Advertising Group is launching self-serve programmatic and clean-room solutions to give brand advertisers more flexibility when running campaigns.
