ARTICLES BY THIS AUTHOR

• 2/28/2023

  Call for Nominations: Retail Media Awards

  The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.

  Jacqueline Barba

  
• 2/28/2023

  Swiftly, Webstop Forge Retail Partnership

  Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.

  Jacqueline Barba

  
• 2/27/2023

  Instacart Expands Tech to Support Independent Grocers

  The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution. 

  Jacqueline Barba

  
• 2/26/2023

  Adsta Levels Retail Media Playing Field for Independent Retailers

  The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.

  Jacqueline Barba

  
• 2/23/2023

  Glossier Teams Up with Sephora

  As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.

  Jacqueline Barba

  
• 2/22/2023

  Patron Uses AI to Concoct 'Dream Margaritas'

  The tequila brand helped consumers celebrate National Margarita Day with a personalized margarita generator and sweepstakes to see singer Becky G perform.

  Jacqueline Barba

  
• 2/22/2023

  Report Examines Online Grocery Shopping Behavior

  Chicory's annual survey asks about order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more.

  Jacqueline Barba

  
• 2/21/2023

  Instagram Ditches Live Shopping, While TikTok Doubles Down

  TikTok is leaning into e-commerce and testing more shopping features in the U.S., while Instagram continues to pull back livestreaming tools.

  Jacqueline Barba

  
• 2/21/2023

  IGA, Ideal Launch Media Network for Independent Retailers

  The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.

  Jacqueline Barba

  
• 2/20/2023

  Inside Petco's Shop-in-Shop at Canadian Tire

  Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.

  Jacqueline Barba