Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/5/2023
4 Reasons to Attend Future Forward in New Orleans
The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction. - 4/5/2023
6 CPG Packaging Innovations
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs. - 4/4/2023
Walmart’s Website Redesign Enhances Discovery
The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration. - 4/3/2023
Shell Completes Acquisition of Volta
The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network. - 4/3/2023
What Industry Leaders Said at Shoptalk 2023
The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco. - 4/3/2023
Crayola Celebrates National Crayon Day
To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores. - 4/3/2023
Report: Shoppers Want Connected, Curated & Convenient Experiences
More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony. - 3/29/2023
CitrusAd Partners With Shoppable Video Ad Platform
Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs. - 3/29/2023
Pepsi Overhauls Logo
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America. - 3/28/2023
Clinique Launches Virtual Storefront
“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.
