Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/18/2023
NRF Highlights from Industry Leaders
Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023. - 1/18/2023
A Look at Boomers’ Digital Buying Trends
Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions. - 1/17/2023
Lowe’s to Move Retail Media Operations In-House
The move is designed to allow the retailer media network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe's shoppers. - 1/17/2023
Eagle Eye Enhances Gamified Offerings with Acquisition
Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers. - 1/16/2023
Albertsons Rolls Out AI Platform to Improve Produce Freshness
The supermarket operator completed an enterprise rollout of Afresh Technologies’ predictive ordering and inventory management platform in January. - 1/16/2023
Natural Grocers Runs In-Store Wellness Program
The event is specifically running at the time when many abandon New Year's resolutions. - 1/16/2023
Lenovo Introduces Scan-n-Go Self-Service Kiosks
The PC company has seen a surge in demand for self-service solutions that integrate digital experiences into brick-and-mortar retail operations. - 1/11/2023
Campbell's Chunky Gamifies NFL Program with Fortnite
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative. - 1/10/2023
CitrusAd Secures Post-Transaction Ad Partner
CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. - 1/10/2023
Albertsons Bets on Connected TV
Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.
