ARTICLES BY THIS AUTHOR

• 1/17/2023

  Lowe’s to Move Retail Media Operations In-House

  The move is designed to allow the retailer media network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe's shoppers.

  Jacqueline Barba

  
• 1/17/2023

  Eagle Eye Enhances Gamified Offerings with Acquisition

  Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

  Jacqueline Barba

  
• 1/16/2023

  Albertsons Rolls Out AI Platform to Improve Produce Freshness

  The supermarket operator completed an enterprise rollout of Afresh Technologies’ predictive ordering and inventory management platform in January.

  Jacqueline Barba

  
• 1/16/2023

  Natural Grocers Runs In-Store Wellness Program

  The event is specifically running at the time when many abandon New Year's resolutions.

  Jacqueline Barba

  
• 1/16/2023

  Lenovo Introduces Scan-n-Go Self-Service Kiosks

  The PC company has seen a surge in demand for self-service solutions that integrate digital experiences into brick-and-mortar retail operations.

  Jacqueline Barba

  
• 1/11/2023

  Campbell's Chunky Gamifies NFL Program with Fortnite

  The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.

  Jacqueline Barba

  
• 1/10/2023

  CitrusAd Secures Post-Transaction Ad Partner

  CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

  Jacqueline Barba

  
• 1/10/2023

  Albertsons Bets on Connected TV

  Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

  Jacqueline Barba

  
• 1/9/2023

  Ghirardelli Starts Renovations on Second Flagship Store

  The project celebrates the chocolate company's deep roots in San Francisco that date back to the 1850s.

  Jacqueline Barba

  
• 1/9/2023

  Meta, IRI's Ansa Connect Social Media, In-Store Measurement

  Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.

  Jacqueline Barba