Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/11/2023
Campbell's Chunky Gamifies NFL Program with Fortnite
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative. - 1/10/2023
CitrusAd Secures Post-Transaction Ad Partner
CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. - 1/10/2023
Albertsons Bets on Connected TV
Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments. - 1/9/2023
Ghirardelli Starts Renovations on Second Flagship Store
The project celebrates the chocolate company's deep roots in San Francisco that date back to the 1850s. - 1/9/2023
Meta, IRI's Ansa Connect Social Media, In-Store Measurement
Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns. - 1/9/2023
Call for Nominations: 40 Under 40 Awards
The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards. - 1/4/2023
Instacart Adds 20 Retailers Across Canada
Instacart grew the number of stores it delivers from by 60% in 2022, including new and expanded partnerships with Rexall, Linen Chest, The Bay and three new Metro banners. - 1/4/2023
Drizly Adds First Non-Alcoholic Retail Partner
As Dry January and alcohol-free beverages gain momentum, 125 Boisson brands are now available for U.S. delivery via the Drizly platform. - 1/3/2023
JLo Beauty Leverages Shoppable Video
Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series. - 1/3/2023
Report: How CPGs, Grocers Are Responding to Digital Advertising Trends
Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.
