Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/31/2023
Kroger Amplifies Digital Offers In-Store
Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout. - 1/30/2023
In-Store Media Startup Looma Bolsters Leadership
The point-of-decision media company added Instacart alum Andrey Vinogradsky to prepare for retail expansion in 2023. - 1/30/2023
Drive-Up Grocer Enters Market
Addie's launches a 22,000-square-foot concept store in Norwood, Massachusetts, with $10.1 million in seed funding. - 1/30/2023
LeapFrog Maker Rolls Out Post-Holiday Recycling Program
VTech is sponsoring an expanded program with TerraCycle encouraging consumers to discard broken electronic toys at drop-off locations or via shipment. - 1/25/2023
Connected Retail: What Consumers Expect in 2023
CI&T's annual report explores consumers’ evolving attitudes and expectations for omnichannel shopping and offers a “2023 Retailers to Watch” list as well as recommendations for delivering an ideal connected retail experience. - 1/24/2023
Tinuiti Acquires Social Marketing Agency
New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti. - 1/24/2023
Pinterest Pilots Clean Room with Albertsons
Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance. - 1/23/2023
Cooler Screens Expands Beyond the Cooler Aisle
The digital merchandising platform rolls out capabilities for endcaps, checkout lane coolers, pharmacy screens and other touchpoints to enhance the in-store experience. - 1/23/2023
Lowe’s Hosts In-Store Birthday Parties
Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S. - 1/23/2023
Kroger Turns to Cloud Tech to Enhance Store Experience
The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.
