Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/20/2023
84.51° Highlights Snack Trends at Retail
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved. - 2/15/2023
Study Examines How Brands Connect With Black Consumers
McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group. - 2/14/2023
Pinterest Relaunches E-Learning Platform
The latest edition of Pinterest Academy offers interactive courses designed to help advertisers engage and inspire their target audiences on the platform. - 2/13/2023
Shopping With Kids Costs 35% More Than Shopping Alone, Study Shows
A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience. - 2/7/2023
How Effective Are Super Bowl Ads?
Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women. - 2/6/2023
The New Consumer (January-February 2023)
Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted. - 2/6/2023
Molson Coors Deploys ‘Cart-Stopper’ Displays Ahead of Super Bowl
As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings. - 2/6/2023
Activation Gallery: Holiday 2022
We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond. - 2/6/2023
In-Store Experience: Ulta’s Merchandising Overhaul
Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings. - 2/1/2023
How Brands Tied In to Dry January
The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.
