Seattle-based AdsPostX has launched OmniSDK, a solution enabling retailers to monetize behavioral and intent signals across a shopper’s journey, according to a media release. The solution factors in the most opportune moments to serve applicable ads and offers across the path to purchase and beyond.
AdsPostX is a post-transaction ad platform that delivers personalized offers through proprietary targeting technology Nexos. Its OmniSDK technology collects sophisticated signals with rich insights for more relevant actions and campaign optimization, per the release. As a result, the upper-funnel technology aims to deliver incremental growth from the virtual front door to post-transaction.
The smart serving signals can indicate relevancy for product pairings to cross-promote based on items being browsed. While grocers and CPG brands have successfully cross-merchandised items for years in brick-and-mortar stores, OmniSDK helps retailers do the same thing but with more personalization online in real time, per the release.
“There are many signals across the shopper journey that can be collected to determine and deliver relevant offers and ads at key moments,” Roj Niyogi, chief product officer at AdsPostX, said in the release. “This moves beyond basic keyword and cart history data, leveraging site location and dwell time on product pages and many other advanced signals based on shopper behavior to offer up smart media placements. Our drop-in, small-footprint OmniSDK provides the ability to easily unlock relevancy factors that will mature retail media into a new era and provide true incremental growth opportunities for brands and retailers alike.”
The OmniSDK is open to retailers looking to extract learnings that occur within online shopping moments across the path to purchase, such as pre-checkout, browsing patterns, reviews and returns.
Earlier this year, CitrusAd and AdsPostX partnered to enable retailers to provide relevant ads throughout a customer’s complete shopping experience, including the confirmation page after they checkout.