Save Mart Revamps Chain Websites With More Ad Opportunities
The Save Mart Cos., which operates 200-some stores under grocery chains Save Mart, Lucky and FoodMaxx in California and Nevada, has broadened its digital footprint by launching enhanced chain websites featuring more retail media touchpoints and capabilities in partnership with retail technology provider Swiftly.
Save Mart first partnered with Swiftly in 2021 to get a piece of the retail media pie by creating new revenue opportunities and enhancing the grocer’s digital experience. That gave brand partners access to dynamic ad placements, targeted content, sponsored searches and product recommendations as well as real-time insights and analytics.
The expanded relationship accelerates and enhances Save Mart chains’ CPG relationships by creating more lucrative ad opportunities for supplier partners as well as a better digital experience for shoppers with the launch of fully integrated Save Mart, Lucky and FoodMaxx websites, according to a media release from the retailer.
The updated websites provide advertisers and brands with more capabilities and opportunities to drive sales and effectively target more shoppers through personalized, omnichannel experiences. This agreement is an extension of Save Mart's iOS and Android mobile apps.
The websites’ enhanced features and expanded capabilities include:
- Coupon clipping
- Retail media placements
- Loyalty/rewards experience
- Product browsing
- Weekly ads
- Sign-in and store locator
- App carousel ads
- Run of site
- Run of category
"This partnership expansion marks a significant milestone as we continue to provide a dynamic digital experience while also enhancing capabilities for our retail and CPG partners to digitally connect with customers in a more personalized and efficient manner," Sean Turner, co-founder and chief technology officer of Swiftly, said in the release. "The addition of website tools combined with the in-app experience allows TSMC to provide a more consistent and connected digital experience to their customers while increasing reach, engagement and loyalty."
Save Mart has stepped up its technology transformation since getting acquired in early 2022 by private equity firm Kingswood Capital Management.
"The Save Mart Cos.' digital transformation journey is foundational to the company's growth plan, including omnichannel engagement, loyalty and efficiency," said Tamara Pattison, senior vice president and chief digital officer at Save Mart Cos. "Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base, but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities."
According to recent Swiftly data, nearly 83% of consumers rely on some form of digital coupon, rewards app or loyalty program to help offset higher costs due to rising inflation and other economic challenges. In addition, over 85% of consumers prefer interacting with brands using both digital and physical channels while still enjoying a unified experience.
Save Mart is also considering adding smart carts and more video screens to its stores as it looks for additional ways to deliver information to shoppers, Save Mart senior vice president and chief digital officer Tamara Pattison recently told Grocery Dive.