Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/9/2023
Instacart Powers Sprouts' New Retailer Media Network
Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app. - 5/8/2023
P2PI Extends Retail Media Summit in June
The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15. - 5/8/2023
French Retail Giant Debuts Autonomous Grocery Store
Auchan Retail has launched a cashier-less grocery store for its head office employees, allowing shoppers to tap their credit cards to enter and exit with "just walk out" technology. - 5/8/2023
Wilson Sporting Goods Opens First West Coast Store
The sporting goods company is continuing to grow its brick-and-mortar footprint with the opening of a California store, located a couple blocks from the ocean within Santa Monica's shopping district. - 5/3/2023
NRF Survey Highlights Mother’s Day Shopping Trends
The annual survey finds that consumers plan to spend a record amount on Mother's Day gifts this year, despite inflation, with more opting to gift experiences and subscription boxes than in prior years. - 5/3/2023
You’re Invited to P2PI’s Networking MeetUp in Chicago
CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24. - 5/2/2023
The Fresh Market Pilots AI-Assisted Live Shopping
The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended. - 5/2/2023
Pinterest, Amazon Become Strategic Partners
Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items. - 5/1/2023
Immertia Launches Holographic Packaging Concept
The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone. - 5/1/2023
Mtn Dew, Circle K Unveil Summer Tour Celebrating Exclusive Flavor
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.
