Top 'In-Store Experience' Stories from June
Inside a revamped Asda store.
A number of retailers (and brands) unveiled store initiatives and enhancements in June. Some notable headlines included:
- Walmart announced it will expand its use of digital shelf labels (DSLs) to 2,300 stores by 2026 after a store in Texas recently tested a system technology that helps improve how associates manage pricing, inventory, order fulfillment and customer interactions. (The retail giant has been exploring DSLs as early as 2019.)
- U.K. grocer Asda began a 170-store upgrade program designed to improve the shopping experience for customers in its larger supermarkets and superstores, including new foyers, seasonal aisles, food-to-go services, flooring and lighting.
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- Lowe's piloted an in-store Apple Vision Pro-powered kitchen design experience in three test locations. The virtual design experience, dubbed Lowe's Style Studio, debuted in February and enables customers to visualize and design their dream kitchens using spatial computing inside an immersive 3D scene built from preset styles curated by Lowe’s designers.
- Albertsons Cos. added a new method to deliver in-store discounts digitally through a partnership with San Diego-based Vizer. The capability enables brands to send shoppers mobile offers via email after they scan a code in stores.
- SC Johnson’s Mrs. Meyer’s Clean Day opened its first Compassion Store as part of the brand's “Lots of Compassion” program and commitment to empower community growth by transforming vacant lots into flourishing gardens.
- Regional grocer Harps Food Stores expanded its physical advertising touchpoints through a new partnership with in-store retail media network Grocery TV.
- Target teamed up with Shopify to offer products from new and trendy merchants on Target Plus, the retailer's third-party digital marketplace, as well as select items in its physical stores in the months to come.