Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/28/2024
Seen & Heard at Future Forward 2024
At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights. - 5/27/2024
UNFI Rolls Out Retailer Media Network
UNFI Media Network is powered by Swiftly and enables advertisers to launch omnichannel campaigns and promotions through the distributor's network of retailer partners. - 5/27/2024
Infographic: The ‘Clicks to Bricks’ Shopper Journey
Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey. - 5/27/2024
Wayfair’s First-Ever Store Opens in Illinois
Located just outside of Chicago, the store spans 150,000 square feet and two stories with 19 departments of furniture, home decor, housewares, appliances and home improvement products. - 5/23/2024
Industry Execs Discuss Optimizing Infrastructures for Analytics
At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing. - 5/22/2024
Tractor Supply Embraces AI to Enhance Customer Experience
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations. - 5/22/2024
Acosta Group to Acquire Crossmark, Product Connections
This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies. - 5/21/2024
P2PI’s Retail Media Summit Returns to Chicago in June
Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices. - 5/21/2024
Schnucks Enhances Digital Promotions With Ibotta
Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores. - 5/20/2024
Walmart Luminate Goes International
The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.
