Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/29/2025
Sam's Club Evolves Retail Media Network to 'Experience Network'
The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content. - 4/28/2025
Dick's Media VP to Discuss Standing Out in a Crowded Landscape at Retail Media Summit
Dick's Sporting Goods' David Young will explore how RMNs can go beyond conventional ad placements to build more immersive and engaging consumer experiences. - 4/28/2025
Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution
The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. - 4/23/2025
Coca-Cola Launches 'Sprite Squad' to Engage Gen Z
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. - 4/22/2025
Del Monte, Glanbia, SiriusXM Join Retail Media Summit Speaker Lineup
See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics. - 4/22/2025
Albertsons Bolsters On-Site Retail Media With Shoppable Video
Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. - 4/21/2025
P-O-P Spotlight: Brands Leverage In-Store Digital Screens
See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods. - 4/20/2025
Walmart Introduces In-Store Beauty Bars
A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category. - 4/16/2025
Andrea Leigh Joins Retail Media Summit Keynote Lineup to Explore Disruptive Shopper Trends
On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey. - 4/16/2025
Lowe's Expands Sports Marketing With EA Sports Partnership
In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.
