Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/26/2025
FreshDirect Goes Physical With Semi-Permanent Hamptons Store
The online grocer blends retail and community with a summer-to-winter pop-up and experiential events in Southampton, New York. - 5/21/2025
Viral TikTok Trend Inspires New Sprite Drink, Campaign
Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding. - 5/20/2025
Dollar General Joins Retail Media In-Housing Trend
As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. - 5/14/2025
Dick's Will Acquire Foot Locker, Strengthen Global Presence
The deal is expected to enhance marketing, store concepts and omnichannel experiences. - 5/12/2025
P-O-P Spotlight: More Unlikely Collaborations at Retail
We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. - 5/6/2025
Report Finds Strong Appetite for DSP Buying in Retail Media
Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi. - 5/5/2025
Price Chopper Supports Push to Legalize Wine Sales in New York Grocery Stores
In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort. - 5/5/2025
Lowe's Rolls Out AI Tool to Support In-Store Associates
The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use. - 5/4/2025
Top Retail Media Headlines From April 2025
Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month. - 4/30/2025
Instacart Acquires Wynshop to Expand Retail Tech Stack
The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions.
