Jacqueline Barba

Digital Editor
Send a Message

Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

09/27/2023

UNFI to Discuss the Power of Independent Retailers & Retail Media at P2PI LIVE

United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.
09/27/2023

Forecast: Holiday E-Commerce Sales to Increase 9% YOY

Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season.
09/27/2023

Best Buy Launches Mobile Deals Experience

Exclusively in the retailer's mobile app, Best Buy Drops highlights new product releases and limited quantity deals across categories.
09/26/2023

Melissa & Doug Enters Physical Space with New York Flagship

After 35 years, the Connecticut-based toy maker will open its first brick-and-mortar store to spotlight its screen-free, sustainable toys ahead of the holidays.
09/26/2023

Wawa Debuts New Store Design

The Pennsylvania-based c-store in September opened its “next generation” store in Henrico, Virginia, featuring a new exterior and modern aesthetic inside.
09/21/2023

Kroger Unites Brands for Cincinnati Wellness Festival

The event, in partnership with PepsiCo and Gatorade, will take place Sept. 22-23 and feature more than 100 experiences and food offerings, including sampling, panel discussions, cooking demos, exhibitions and celebrity appearances.
09/21/2023

2023 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
09/20/2023

Sam’s Club Launches Sales, Media Performance Dashboard

The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
09/19/2023

Join Us for P2PI LIVE & Expo in St. Louis

Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9.
09/19/2023

New Grocery Concept FreshTake to Open in 2024

The modern 42,000-square-foot supermarket, including indoor and outdoor seating and dining areas, a putting green and a variety of prepared food options, is coming to Augusta, Georgia.