Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/20/2024
FAO Schwarz Makes Paris Debut With Immersive Experiences
The 7,000-square-foot store includes six new and pre-existing toy experiences, including a Barbie doll styling station from Mattel and a “Build your Car by Majorette” station. - 5/15/2024
Expert Thoughts on Future AI Trends
The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool. - 5/14/2024
Whole Foods Talks Reimagining Grocery Retail
At P2PI's Future Forward event, Christine Sturch shared some of the biggest changes the retailer is making based on customer feedback, including its forthcoming urban small format and other elements Whole Foods hasn’t edited in more than 40 years. - 5/14/2024
The Next Frontier of Digital In-Store Innovation Is the Retailer App
Jordan Berke, founder of Tomorrow Retail Consulting, kicked off the final day of Future Forward with a keynote exploring digital in-store engagement and what he calls “the immersive journey of retail.” - 5/13/2024
GoPro's Merchandising Overhaul at Best Buy
Expanded and redesigned product displays have already rolled out to Best Buy’s camera experience shop stores, featuring twice the accessory space. - 5/12/2024
The Impulse Buying Trend: Spontaneous Consumer Behavior Insights
Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers. - 5/12/2024
Eye-Catching In-Store Displays
Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024. - 5/8/2024
Exclusive: Inside Casey's New Brand Identity
P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business. - 5/8/2024
Report Highlights BevAlc Trends, Insights
Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co. - 5/7/2024
CVS Media Exchange Moves to Standardize Metrics
CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.
