ARTICLES BY THIS AUTHOR
09/21/2023
2023 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
09/20/2023
Sam’s Club Launches Sales, Media Performance Dashboard
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
09/19/2023
Join Us for P2PI LIVE & Expo in St. Louis
Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9.
09/19/2023
New Grocery Concept FreshTake to Open in 2024
The modern 42,000-square-foot supermarket, including indoor and outdoor seating and dining areas, a putting green and a variety of prepared food options, is coming to Augusta, Georgia.
09/19/2023
Stop & Shop Expands Usage of In-Store Robots
Marty the robot's data enhancements enable it to flag out-of-stocks and detect misplaced items. The grocer has also begun leveraging Marty outside of the store to interact with customers and support cause campaigns.
09/19/2023
Exclusive: MessageWrap Installs Printed Conveyor Belts at 10,000th Store
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
09/14/2023
Church & Dwight to Showcase the Power of Influencers at P2PI LIVE
At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.
09/14/2023
Snickers Helps NFL Fans Bring Their Teams Good Luck
The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.
09/13/2023
Criteo Formally Launches DSP and Monetization Solution Suite
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
09/13/2023
Advertisers to Increase Investment in Retail Media, Study Finds
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.