Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/20/2025
Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign
See how Mondelez International's digital shopping experience directed viewers to Walmart.com. - 3/19/2025
The Evolution of Skincare Marketing: From Glamour to Authenticity
Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world. - 3/19/2025
Amazon Most-Used Website Across Generations, Report Finds
See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. - 3/18/2025
P2PI Announces 2025 Retail Media Award Winners
Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media. - 3/17/2025
Albertsons' Chief Marketer to Keynote at Retail Media Summit
Another industry powerhouse joins the lineup of headliners for our spring event, May 6-8. - 3/12/2025
Estee Lauder Overhauls Digital Marketing Workflows With Gen AI
See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. - 3/11/2025
7-Eleven's Chief Marketer & Marketing VP to Keynote at Retail Media Summit
Marissa Jarratt and Mario Mijares will explore the evolution of the convenience channel and how it illustrates shifting consumer needs. - 3/10/2025
P-O-P Spotlight: Brands Promote Sweepstakes
We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. - 3/10/2025
Learn at Your Own Pace With P2PI's Commerce Marketing Program
Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics. - 3/5/2025
Lowe's, Home Depot Roll Out AI Assistants
The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.
