ARTICLES BY THIS AUTHOR
10/05/2023
Littlest Pet Shop to Make Comeback on Roblox
The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.
10/04/2023
CB2 Applies Social Content to CTV Ad Creative
The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.
10/04/2023
A Look at Hy-Vee's Retailer Media Network
Hy-Vee RedMedia enables brand partners to reach specific customers and create omnichannel marketing strategies through its digital platforms, in-store advertising and brand-safe sites.
10/04/2023
Peapod Digital Labs to Discuss the Power of Integrated Retail Media at P2PI LIVE
Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.
10/03/2023
Miniso Opens First 'Blind Box' Toy Store in London
A TikTok sensation/trend has inspired Miniso's latest store, which primarily sells mystery collectibles and toys packed in identical packages.
10/03/2023
Navigate the Future of P-O-P Displays at P2PI LIVE
A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.
10/03/2023
Toys R Us Headed to the Travel Industry
Parent company will open as many as 24 Toys R Us flagship stores across the U.S. beginning in 2024 and also launch stores specially designed for airports and cruise ships.
09/28/2023
Don Julio Pays Homage to Mexico
The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.
09/28/2023
Explore What’s Shaping the Future of BevAlc at P2PI LIVE
A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.
09/27/2023
Crayola, Kohl's Launch Colorful Merchandise Collection
"Crayola x Kohl's" will officially roll out Oct. 2 and include apparel, accessories, gifts, impulse buys and home decor inspired by the brand’s iconic crayon colors.