Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/4/2024
Infographic: The Basics of Brand Perceptions
Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience. - 6/4/2024
Giant Eagle Enhances Retail Media Data, Targeting Capabilities
A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes. - 6/3/2024
Lowe’s Unveils In-Store Apple Vision Pro Pilot for Kitchen Design
Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California. - 6/3/2024
Mrs. Meyer’s Debuts Physical Experiences to Spread Compassion
A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June. - 6/3/2024
CoolerX Expands AI Ad-Targeting Capabilities
The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns. - 5/30/2024
Dollar General Bolsters Omnichannel Ad Offerings, Insights
Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year. - 5/29/2024
Nominate Women of Excellence by June 7
P2PI is seeking nominations for its ninth-annual awards program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. - 5/29/2024
Consumer Spending Trends Leading Up to Memorial Day
New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books. - 5/29/2024
Dollar Tree to Rebrand 99 Cents Only Stores
Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations. - 5/28/2024
Wovenmedia, Place Exchange to Discuss Unifying In-Store, Programmatic Advertising
Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands.
