Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/19/2025
Danone Focuses on Nutritional Resources Amid Spike in Weight Loss Drug Interest
Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings. - 2/18/2025
Inside Prestige Beauty Brand Laura Mercier’s Amazon Launch
Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website. - 2/17/2025
Best Buy Elevates Its Gaming Experience
Learn about the retailer's "Intel Battle Stations" in select stores. - 2/17/2025
P-O-P Spotlight: Interesting Uses of QR Codes
We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target. - 2/12/2025
Gallery: Tums’ Bourbon Street Party
See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event. - 2/12/2025
Retail Media Summit Canada Has Sold Out
See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. - 2/11/2025
Dick’s Calls on Public to Join Influencer Program
The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. - 2/10/2025
Activation Gallery: A Look Back at Holiday 2024
Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season. - 2/5/2025
Oreo Partners With Snapchat for Post Malone Cookie Launch
Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses. - 2/4/2025
Discover How Visual AI Is Shaping Retail Media Success at RMS Canada
Vizit CMO Eli Orkin will examine how top brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings.
