ARTICLES BY THIS AUTHOR
12/12/2023
DIGITAL EXCLUSIVE: Black Friday, Cyber Monday Activation Gallery
Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.
12/12/2023
DIGITAL EXCLUSIVE: Inside A Revamped Walmart Store
View an image gallery from our visit to one of 117 remodeled Walmart stores in the U.S. The store features more space, activated merchandising corners and new digital touchpoints.
12/07/2023
Stauffer’s to Test New Animal Crackers in Stores
The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores.
12/07/2023
White Claw Goes Non-Alcoholic
The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.
12/07/2023
Infographic: AI and Holiday Consumer Trends
Almost half of consumers will use AI in their holiday planning this year, though tried-and-true methods like word of mouth and Pinterest remain top of mind, at least for meal inspiration, according to 84.51 research.
12/06/2023
Introducing Retail Media Summit Canada
On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto.
12/06/2023
Instacart Partners With Peacock
Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.
12/06/2023
How the LGBTQ+ Community Feels About Ads Representing Them
Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.
12/05/2023
Safeway Collaborates with YouTuber MrBeast
With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."
12/05/2023
Walmart Canada Invests $1 Billion to Modernize the Shopper Experience
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.