Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/9/2025
P2PI Opens Nominations for 40 Under 40 Awards
The 2025 program recognizes young professionals in commerce marketing and their contributions to the industry. - 6/4/2025
How Consumers Are Combating Rising Grocery Costs
New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution. - 6/4/2025
Sephora Strengthens Data Strategy, Retail Insights
A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. - 6/3/2025
Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign
The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements. - 6/3/2025
Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace
Simon will focus on integrating the companies’ retail media capabilities. - 6/3/2025
Top Retail Media Stories From May 2025
Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month. - 6/2/2025
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations
The retail giant is preparing for a future in which digital agents may shop on behalf of customers. - 6/2/2025
Inside Urban Decay's 'Breaking Nudes' Pop-Up Tour
The experiential campaign promoted new eye pencil shades with a West Coast activation. - 5/28/2025
Inside Lipton's First Major Brand Refresh in a Decade
President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. - 5/28/2025
E.l.f. Uses Viral Sailor in Roblox Game Targeting Young Creators
Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.
