Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/3/2025
Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace
Simon will focus on integrating the companies’ retail media capabilities. - 6/3/2025
Top Retail Media Stories From May 2025
Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month. - 6/2/2025
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations
The retail giant is preparing for a future in which digital agents may shop on behalf of customers. - 6/2/2025
Inside Urban Decay's 'Breaking Nudes' Pop-Up Tour
The experiential campaign promoted new eye pencil shades with a West Coast activation. - 5/28/2025
Inside Lipton's First Major Brand Refresh in a Decade
President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. - 5/28/2025
E.l.f. Uses Viral Sailor in Roblox Game Targeting Young Creators
Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure. - 5/28/2025
Deadline EXTENDED for 2025 Women of Excellence Nominations
We're keeping the nomination window open through June 6 for our 10th annual awards program. - 5/27/2025
Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts
The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. - 5/26/2025
Walgreens Shifts In-Store Media Strategy
Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. - 5/26/2025
FreshDirect Goes Physical With Semi-Permanent Hamptons Store
The online grocer blends retail and community with a summer-to-winter pop-up and experiential events in Southampton, New York.
