Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/28/2025
Scheels to Open Experiential Store in 2028
The 250,000-square-foot location merges product assortment with interactive attractions and services. - 7/23/2025
Sedano’s Supermarkets Modernizes Circular Experience
The mobile-first circular now features video, animation and recipe content. - 7/23/2025
P2PI LIVE Adds Giant Food, eMarketer to November Agenda
The latest additions to the agenda bring expert takes on omnichannel loyalty, shopper engagement and scaling in-store media. - 7/23/2025
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. - 7/22/2025
Target's Roundel Eyes Growth With New Tools, Precision Strategy
The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations. - 7/22/2025
Dollar General Hires Retail Media Veteran Austin Leonard to Lead DG Media Network
Leonard brings more than 20 years of advertising and media experience. - 7/21/2025
Inmar, Upshop Connect Retail Media With In-Store Execution
New collaboration aligns digital campaigns with store-level fulfillment. - 7/16/2025
Your P2PI LIVE Speaker Sneak Peek Is Here
Get a preview of sessions tackling emotional marketing, AI-led shopping and the ever-evolving commerce ecosystem with speakers from Mondelez, Kroger and more. - 7/16/2025
What to Expect This Holiday Season: Shopper Trends & Key Marketing Takeaways
Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. - 7/15/2025
Vallarta Supermarkets Adds Digital Signage in Stores
The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.
