Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/5/2024
Activation Gallery: Sports Sponsorships
Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year. - 8/5/2024
SpartanNash Debuts Fresh Store Model at Family Fare
The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station. - 8/5/2024
Sainsbury’s Upgrades Checkout Experience
The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey. - 8/4/2024
Top 'In-Store Experience' Stories from July
Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month. - 8/1/2024
John Lewis Introduces Retailer Media Network
Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads. - 7/31/2024
Report Identifies Top Retailers, Brands Embracing AI
Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI. - 7/31/2024
'Cookie Deprecation Was Always Overrated'
Marketing leaders weigh in on Google’s decision to scrap third-party cookies. - 7/30/2024
Join Top U.S. Retailer Media Networks at P2PI's Storefronts Event
On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025. - 7/30/2024
Vistar Media Launches in Brazil
In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America. - 7/30/2024
Best Buy, DoorDash Grow Off-Site Retail Media Capabilities
The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.
