Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

11/30/2023

Shipt Enhances Website with New Holiday Campaign, AI Tools

The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities.
11/30/2023

7-Eleven International to Acquire 7-Eleven Australia

The company plans to expand the product assortment and introduce new and diverse food products in Australia.
11/29/2023

Firework Makes Fast Company's ‘Next Big Things in Tech’ List

The video commerce platform is one of 119 companies recognized for their cutting-edge advancements this year and the potential to impact consumers, businesses and society overall.
11/29/2023

Walmart Launches First Fully Shoppable RomCom Series

“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.
11/28/2023

Study: Most Shoppers Value In-Store Experiences, Financing Options

An annual report from Synchrony highlights the important role retail associates are playing in financing decisions as well as the shift in age groups shopping in-store.
11/28/2023

South Korean C-Store Opens Its Second Autonomous Store in Seoul

GS25's second location opened a month after the first. Both are powered by retail AI startup Fainders.AI.
11/28/2023

Foxtrot Market, Dom’s Kitchen to Merge

The two Chicago-based boutique food retailers will form a new entity called Outfox Hospitality.
11/22/2023

Superdrug Rolls Out First Sponsored Supplier Campaigns

After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first.
11/22/2023

Instacart Reimagines Sell Sheet for Emerging Brands

Chomps, Liquid Death and Poppi are among the first brands leveraging Instacart's new and improved discovery tools that help showcase the best of their product catalog to Instacart’s retailer network.
11/21/2023

Infographic: Trends for Holiday Shopping 2023

As consumers stress over rising costs, new research highlights shifts in shopper behavior and sentiment, including higher demand for coupons and a decrease in plans to shop small, sustainable and minority businesses.