Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/21/2025
Viral TikTok Trend Inspires New Sprite Drink, Campaign
Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding. - 5/20/2025
Dollar General Joins Retail Media In-Housing Trend
As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. - 5/14/2025
Dick's Will Acquire Foot Locker, Strengthen Global Presence
The deal is expected to enhance marketing, store concepts and omnichannel experiences. - 5/12/2025
P-O-P Spotlight: More Unlikely Collaborations at Retail
We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. - 5/6/2025
Report Finds Strong Appetite for DSP Buying in Retail Media
Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi. - 5/5/2025
Price Chopper Supports Push to Legalize Wine Sales in New York Grocery Stores
In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort. - 5/5/2025
Lowe's Rolls Out AI Tool to Support In-Store Associates
The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use. - 5/4/2025
Top Retail Media Headlines From April 2025
Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month. - 4/30/2025
Instacart Acquires Wynshop to Expand Retail Tech Stack
The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions. - 4/30/2025
P2PI Opens Nominations for 2025 Women of Excellence Awards
The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.
