Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/15/2025
Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools. - 7/14/2025
99 Ranch Market Brings Experiential Asian Grocery Format to New York
The flagship store combines traditional grocery with culinary services, wide aisles and a forthcoming food hall. - 7/14/2025
Ulta Uses QR Codes, Creator Content to Drive Engagement Around Beyonce's Tour
The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour. - 7/10/2025
Entries Open for 2025 OmniShopper Awards
P2PI's fifth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. - 7/9/2025
Circle K Rolls Out Nationwide Alcohol Cash-Back Program
While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app. - 7/8/2025
Everything You Need to Know About P2PI LIVE 2025
Our flagship event returns Nov. 11-13 with refreshed experiences, expanded content and new networking formats. Explore the latest updates to the agenda and additional need-to-know information. - 7/8/2025
Top Retail Media Stories From June 2025
Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month. - 7/7/2025
Gelson's Looks to AI-Enabled Store Upgrades to Help Compete With Larger Chains
The regional grocer is rolling out Upshop’s platform to enhance forecasting, foodservice production and on-shelf availability. - 7/1/2025
Sam's Club Launches Omni-Impact for Deeper Campaign Insights
The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem. - 7/1/2025
A Closer Look at H-E-B’s Self-Service Retail Media Launch
Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.
