Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/30/2025
P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store
Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. - 6/29/2025
Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond
Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. - 6/29/2025
Deadline EXTENDED for 2025 40 Under 40 Nominations
We're keeping the nomination window for our fourth annual awards program open through Friday, July 11. - 6/25/2025
Target, Hershey Among Brands Embracing Sustainable Packaging Innovations
Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends. - 6/23/2025
Everything We Know About Netflix House, Debuting Late 2025
Netflix has unveiled more details about its forthcoming permanent retailtainment concept. - 6/17/2025
Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing
The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP. - 6/15/2025
Albertsons Debuts In-Store Digital Display Network
Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner. - 6/12/2025
Dick's, Roku Team Up to Elevate Audience Targeting
Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment. - 6/11/2025
Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags
The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. - 6/10/2025
Lowe's Courts Gen Z, DIY Creators With New Influencer Network
The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.
