Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/29/2024
L'Oreal's Colorsonic Disrupts Target's Hair Color Aisle
The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf. - 7/29/2024
Toys R Us Shop-in-Shops Coming to Navy Exchange Stores
The first branded toy shop at NEX will open ahead of the holiday season, with additional stores to follow in 2025. - 7/29/2024
Schnucks Rolls Out Instacart’s Electronic Shelf Label Technology Chainwide
Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label. - 7/28/2024
Deadline EXTENDED for 2024 OmniShopper Awards
We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging. - 7/25/2024
Call for Speakers: P2PI Live & Expo 2024
If you have groundbreaking research to share or are an expert in the rapidly changing world of commerce, we encourage you to submit a proposal by Aug. 15. - 7/24/2024
Circana Sees 'Stories of Growth' as Retail Spend Stabilizes
As discretionary and non-discretionary spending grows steadily, consumers are most eager to try new food and beverage products such as carbonated sports and energy drinks. - 7/24/2024
Gopuff Brings Ads Platform In-House
Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization. - 7/23/2024
CoolerX Launches Self-Service In-Store Platform
The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies. - 7/23/2024
Sam's Club MAP Launches Display Ads for Scan & Go
The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks. - 7/23/2024
Northeast Grocery Introduces Retailer Media Network
Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.
