Erika Flynn
ARTICLES BY THIS AUTHOR
- 12/11/2023
2023 Women of Excellence Profiles
This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers. - 10/9/2023
Commerce Marketing Across the Globe
Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K. - 8/7/2023
2023 Retail Media Awards
Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase. - 6/5/2023
Introducing the 2023 Class of P2PI's 40 Under 40
Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here … - 4/8/2023
Introducing our 2023 Hall of Fame Honorees
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. - 4/8/2023
Hall of Fame Profile: Mimi Dixon
As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity. - 4/8/2023
Hall of Fame Profile: Brent Rosso
Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college. - 4/8/2023
Hall of Fame Profile: Bob Waibel
This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands. - 12/5/2022
2022 Women of Excellence Profiles
This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers. - 12/5/2022
2022 Women of Excellence, Executive of the Year
Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.
