ARTICLES BY THIS AUTHOR

• 3/29/2026

  Home Depot Leverages FIFA World Cup Sponsorship in 'Backyard' Campaign

  Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.

  Erika Flynn

  
• 3/23/2026

  Jimmy Dean Named Official Breakfast Partner of Stagecoach

  The brand teams with the country music festival for the first time.

  Erika Flynn

  
• 3/23/2026

  Discovering What Impacts Shoppers' Decisions in Seasonal Buying

  As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

  Erika Flynn

  
• 3/22/2026

  Michelob Ultra Grabs Attention of Soccer Fans

  New packaging celebrates the brand's connection to the World Cup.

  Erika Flynn

  
• 3/16/2026

  Tresemme's Latest Campaign Leverages 'Devil Wears Prada 2'

  Unilever positions the hair care brand as a luxury for consumers.

  Erika Flynn

  
• 3/15/2026

  PepsiCo Expands Efforts 'Away From Home'

  Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

  Erika Flynn

  
• 3/15/2026

  Old Spice Campaign Targets Gen Z Males and Their Moms

  P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

  Erika Flynn

  
• 3/9/2026

  Gatorade Campaign Showcases Hydration Innovation

  PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

  Erika Flynn

  
• 3/9/2026

  Capri Sun Brings Fan Favorite Back to Stores

  The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

  Erika Flynn

  
• 3/8/2026

  Michaels Refreshes Its Rewards Program

  Upgraded program brings more savings and perks as well as exclusive member-only benefits.

  Erika Flynn