Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 3/24/2025
Retailtainment Revolution: Things to Consider When Executing Experiential Marketing
Here are some seamless and impactful strategies for in-store event marketing. - 3/18/2025
Turning Complex Retail Media Measurement Into Competitive Advantage
Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm. - 3/10/2025
Henkel Takes 'Color on Tour' Nationwide
Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs. - 3/9/2025
Member Report: Marketing Mix Modeling (MMM) Playbook
The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions. - 3/3/2025
Q&A: Mars Marketing VP David Jacobs Talks Omnichannel Approach
See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more. - 2/27/2025
Driving Loyalty & Sales With Digital Coupons at Canadian Grocers
There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence. - 2/25/2025
Kellanova Chief Growth Officer Charisse Hughes to Keynote Retail Media Summit
Here's what the CPG veteran will discuss on May 7. - 2/19/2025
P2PI Research: Canadian Shopper Engagement With Retail Media
The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact. - 2/19/2025
Q&A: Caitlin Garrett of Breaktime Media
Here's a snapshot of an industry leader from the P2PI member community. - 2/18/2025
5 Practical Ways to Improve Retail Media Measurement
The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.
