ARTICLES BY THIS AUTHOR

• 7/26/2023

  Back-to-School Shopping Trends

  Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

  Charlie Menchaca

  
• 7/25/2023

  Member Perspective: Unlocking In-Store Retail Media

  Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

  Charlie Menchaca

  
• 7/2/2023

  Mondelez Intl. and VMLY&R Commerce Win 5 Cannes Lions Awards

  The "OreoCodes" campaign nabbed medals across multiple categories.

  Charlie Menchaca

  
• 6/28/2023

  Curing the Inflation Hangover: How CPGs Move Beyond Price

  Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

  Charlie Menchaca

  
• 6/26/2023

  Fourth of July Shopping Trends

  More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

  Charlie Menchaca

  
• 6/7/2023

  Grilling Season Shopper Trends

  Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

  Charlie Menchaca

  
• 6/5/2023

  Brand Watch: Oreo Codes Launch at Albertsons

  ​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

  Charlie Menchaca

  
• 6/5/2023

  On Trend: The Plant-Based Food Wave

  ​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.

  Charlie Menchaca

  
• 6/5/2023

  Member Spotlight (May-June 2023)

  A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

  Charlie Menchaca

  
• 4/17/2023

  Shopper Sustainability Practices

  Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.

  Charlie Menchaca