ARTICLES BY THIS AUTHOR

• 4/16/2025

  Slow Is the New Dead: Why Speed Matters More Than Budget

  Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

  Charlie Menchaca

  
• 4/15/2025

  Getting Offsite Retail Media Infrastructure in Place

  Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

  Charlie Menchaca

  
• 4/14/2025

  Rethinking the In-Store Sensory Experience

  Here are some ways to make shopping more accessible and inclusive, writes Kayla Myhre of C+R Research.

  Charlie Menchaca

  
• 4/8/2025

  Q&A: Mateusz Drela of Retail Media IQ

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 4/7/2025

  Lamb Weston's Biggest Commerce Campaign Embraces Minecraft Movie at Retail

  Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

  Charlie Menchaca

  
• 4/1/2025

  Finding the Right Media Mix for CPG Brands in 2025

  Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

  Charlie Menchaca

  
• 3/31/2025

  Q&A: Sarah Nesheim of Crafted

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 3/30/2025

  Innovative Retail Merchandising: A Look at Consumer Electronics

  Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh.

  Charlie Menchaca

  
• 3/26/2025

  Why Marketers Shouldn't Panic About Changing Social Platforms (and What to Do Instead)

  Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

  Charlie Menchaca

  
• 3/25/2025

  Q&A: Diaz Nesamoney of Jivox

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca