ARTICLES BY THIS AUTHOR
- 1/31/2024
Valentine’s Day Shopper Trends
About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media. - 1/8/2024
Albertsons Media Collective Partners with Criteo
The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners. - 12/11/2023
Talenti Highlights Flavor at Target
The Unilever brand’s product launch at the retailer was supported by social and retail media. - 11/15/2023
Thanksgiving Shopping Trends
At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media. - 10/9/2023
Brand Watch: Johnsonville Repeats Summer Success
The sausage brand leveraged social, in-store and retail media to reach shoppers. - 10/9/2023
Member Spotlight (September-October 2023)
Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency. - 10/1/2023
2023 Guide to Retail Media Networks
This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies. - 8/7/2023
Brand Watch: Bed Head Celebrates Creativity
The Unilever brand teams up with diverse creatives for an extended campaign. - 8/7/2023
Member Spotlight (July-August 2023)
Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai. - 7/31/2023
Commerce Marketing Agency Guide 2023
This year's guide features in-depth profiles from 12 leading companies.