Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 3/1/2026
How Influencer Marketing Drives In-Store Sales
Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey. - 2/25/2026
ADvendio Debuts Criteo Integration for Scalable Retail Media
Learn how the platform update helps retailers improve their ad operations and brand partner outcomes. - 2/18/2026
Weigel's Updates In-Store Audio to Reflect Communities
The convenience chain is growing its retailer media network in partnership with My InStore Radio. - 2/10/2026
How to Measure AI Success — and Machine-Age Marketing Metrics
Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes. - 2/3/2026
VIDEO CASE STUDY: Bodyarmor Hydrates Spring Breakers at 7-Eleven
Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award. - 1/27/2026
Why the Discount Cycle Is Broken (and What Replaces It)
When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi. - 1/26/2026
How Bimbo, Boston Beer Partner to Win Grilling Season
The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut. - 1/14/2026
Why Retail Is Returning to Real Life in 2026
Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato. - 1/12/2026
Danone Recreates Coffeehouse Vibe at Home
Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers. - 1/7/2026
How AI-Powered Shopping Will Reshape CPG Strategy
Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.
