Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 10/23/2024
Q&A: Nichole McLaughlin of Cliffedge Marketing
Here's a snapshot of an industry leader from the P2PI member community. - 10/22/2024
How to Approach In-Store Retail Media Measurement
Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI. - 10/20/2024
Member Spotlight (September-October 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research. - 10/15/2024
Q&A: Adam Ross of SiriusXM Media
Here's a snapshot of an industry leader from the P2PI member community. - 10/9/2024
Q&A: Rachel Bennington of Acorn
Here's a snapshot of an industry leader from the P2PI member community. - 10/8/2024
Retail Media Measurement Innovation: A Win-Win Proposition
Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions. - 9/30/2024
2024 Guide to Retail Media Networks
This year's guide features curated editorial content and in-depth profiles from 5 leading companies. - 9/11/2024
Think Beyond the Transaction
Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building. - 8/5/2024
Member Spotlight (July-August 2024)
Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp. - 8/4/2024
Commerce Marketing Agency Guide 2024
This year's guide features in-depth profiles from 4 leading companies.
