Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 8/1/2022
Commerce Marketing Agency Guide 2022
This year's guide features in-depth profiles from 10 leading companies. - 7/9/2022
Epsilon Talks Reaching and Retaining Shoppers
The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization. - 5/30/2022
Jones Soda's Latest AR Label Series
Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality. - 5/26/2022
BevAlc Brands Enter the Metaverse
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience. - 5/24/2022
Report: How Brands Should Allocate Media Budgets
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers. - 3/27/2022
Unilever Supports Men's Grooming in Warehouse Channel
For the second year in a row, Unilever ran a revamped version of a sports-themed campaign highlighting personal care at warehouse club chains. - 2/20/2022
Vibenomics Powers Audio Solutions For Brands
The Path to Purchase Institute speaks with Vibenomics' Paul Brenner about how brands can get the most out of audio out-of-home advertising.
