ARTICLES BY THIS AUTHOR

• 4/8/2023

  Brand Watch: ​​​​​​​PepsiCo Embraces Shopper Insights

  The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.

  Charlie Menchaca

  
• 4/8/2023

  Member Spotlight (March-April 2023)

  A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.

  Charlie Menchaca

  
• 3/26/2023

  Spring Cleaning Shopper Trends

  Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

  Charlie Menchaca

  
• 2/13/2023

  2023 Valentine’s Day Gift Shopping Trends

  Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

  Charlie Menchaca

  
• 2/8/2023

  P2PI Names 2023 Hall of Fame Class

  This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.

  Charlie Menchaca

  
• 2/6/2023

  Brand Watch: Molson Coors Celebrates with Drizly

  The BevAlc company’s Topo Chico hard seltzer finds an audience online.

  Charlie Menchaca

  
• 2/6/2023

  On Trend: Seeing Brands Clearly

  Colgate-Palmolive and 1WorldSync share best practices for product content.

  Charlie Menchaca

  
• 2/6/2023

  Member Spotlight (January-February 2023)

  A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

  Charlie Menchaca

  
• 1/29/2023

  Retail Media Unplugged, Episode 1

  P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead.

  Charlie Menchaca

  
• 12/13/2022

  2022 Holiday Meal and Gift Shopping Trends

  Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

  Charlie Menchaca