Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 2/11/2025
Q&A: Bradley Keefer of Keen Decision Systems
Here's a snapshot of an industry leader from the P2PI member community. - 2/10/2025
Valentine's Day Shopping Trends
Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media. - 2/4/2025
How Aggregation & Syndication Will Reshape the Retail Media Landscape in 2025
The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon. - 1/28/2025
More 2025 Retail Media Predictions
Brands should consider a few factors at play to stay ahead of rapid change, writes Diaz Nesamoney of Jivox. - 1/22/2025
Winning Over Gen Z Shoppers in the Face of Value
There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket. - 1/14/2025
A United Vision: Breaking Barriers in Retail Media
Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group. - 1/8/2025
Nature Nate's Honey Drives Growth in Northeast
The omnichannel campaign leveraged AI and predictive tools for disruptive ads. - 12/11/2024
How Female Athletes Will Change the Brand Sponsorships Playbook in 2025
The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck. - 12/10/2024
9 Pivotal Trends Shaping Tomorrow's Retail Media
The developments include upfront strategies and measurement innovation, writes executives from G-Comm. - 12/9/2024
Henkel Shines in Walmart 'Takeover'
The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.
