Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 6/17/2025
If You Want to Accelerate Retail Media, Go Pick an Order
Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. - 6/15/2025
Instacart, Pinterest Team Up to Boost Brand Campaigns
Learn how the two companies are enhancing shoppability using first-party data. - 6/10/2025
The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge
Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. - 6/3/2025
Beyond the Divide: How Modern Marketers Can Finally Unite Brand and Demand
The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group. - 5/27/2025
The Retail Media Reality Check: Separating False Promises from Performance
Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. - 5/21/2025
Infographic: The Grilling Season Shopper
Flavor and cost are among the top factors considered when purchasing outdoor cooking ingredients, according to Breaktime Media. - 4/28/2025
Infographic: Spring Cleaning Shopper Trends
About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media. - 4/28/2025
Danone Scales Breakfast Event to Multiple Retailers
The manufacturer explains how it drove growth for its brands through various omnichannel tactics. - 4/23/2025
Q&A: Missy Tiller of SheSpeaks
Here's a snapshot of an industry leader from the P2PI member community. - 4/22/2025
The Post-Click Journey: Why CMOs Must Think Beyond
Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.
