Charlie Menchaca

Managing Editor
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Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 

ARTICLES BY THIS AUTHOR

06/06/2023

On Trend: The Plant-Based Food Wave

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.
06/06/2023

Member Spotlight (May-June 2023)

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.
04/18/2023

Shopper Sustainability Practices

Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.
04/09/2023

Brand Watch: ​​​​​​​PepsiCo Embraces Shopper Insights

The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.
04/09/2023

Member Spotlight (March-April 2023)

A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.
03/27/2023

Spring Cleaning Shopper Trends

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.
05/27/2022

BevAlc Brands Enter the Metaverse

Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
02/14/2023

2023 Valentine’s Day Gift Shopping Trends

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.
02/09/2023

P2PI Names 2023 Hall of Fame Class

This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.
02/07/2023

On Trend: Seeing Brands Clearly

Colgate-Palmolive and 1WorldSync share best practices for product content.