ARTICLES BY THIS AUTHOR
06/06/2023
On Trend: The Plant-Based Food Wave
Better-for-you items are gaining popularity and activating in various ways at retail.
06/06/2023
Member Spotlight (May-June 2023)
A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.
04/18/2023
Shopper Sustainability Practices
Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.
04/09/2023
Brand Watch: PepsiCo Embraces Shopper Insights
The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.
04/09/2023
Member Spotlight (March-April 2023)
A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.
03/27/2023
Spring Cleaning Shopper Trends
Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.
05/27/2022
BevAlc Brands Enter the Metaverse
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
02/14/2023
2023 Valentine’s Day Gift Shopping Trends
Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.
02/09/2023
P2PI Names 2023 Hall of Fame Class
This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.
02/07/2023
On Trend: Seeing Brands Clearly
Colgate-Palmolive and 1WorldSync share best practices for product content.