Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 2/19/2025
P2PI Research: Canadian Shopper Engagement With Retail Media
The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact. - 2/19/2025
Q&A: Caitlin Garrett of Breaktime Media
Here's a snapshot of an industry leader from the P2PI member community. - 2/18/2025
5 Practical Ways to Improve Retail Media Measurement
The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group. - 2/11/2025
Q&A: Bradley Keefer of Keen Decision Systems
Here's a snapshot of an industry leader from the P2PI member community. - 2/10/2025
Valentine's Day Shopping Trends
Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media. - 2/4/2025
How Aggregation & Syndication Will Reshape the Retail Media Landscape in 2025
The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon. - 1/28/2025
More 2025 Retail Media Predictions
Brands should consider a few factors at play to stay ahead of rapid change, writes Diaz Nesamoney of Jivox. - 1/22/2025
Winning Over Gen Z Shoppers in the Face of Value
There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket. - 1/14/2025
A United Vision: Breaking Barriers in Retail Media
Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group. - 1/8/2025
Nature Nate's Honey Drives Growth in Northeast
The omnichannel campaign leveraged AI and predictive tools for disruptive ads.
