Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 8/18/2025
Q&A: Caleb Sheppard of AirBaton
Here's a snapshot of an industry leader from the P2PI member community. - 8/13/2025
From Spikes to Synergy: Why Seasonal Moments Need Evergreen Muscle
Here are ways for brands to stay relevant before, during and after major occasions. - 8/5/2025
How Retail Data Is Rewriting the Script for CTV and Digital Audio
Brands that lean into their audience insights are seeing better strategies and growth. - 7/28/2025
How Kroger's AI Factory Is Accelerating AI Adoption
The retailer shares key insights learned, including balancing innovation with safety. - 7/28/2025
In-Store Innovation: How CPGs Can Win the New Path to Purchase
Here are actionable takeaways for brands to drive sales in a dynamic environment. - 7/21/2025
Duracell Redesigns Battery Shopping Experience at Walmart
Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time. - 7/16/2025
Why POS Budgets Remain a Sticking Point Between Suppliers and Distributors
Here are ways for partners to close the trust gap and help brands win at retail. - 7/1/2025
Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration
Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. - 6/30/2025
Fourth of July Shopper Trends
More than half of shoppers surveyed say food and beverages are a must-have for the patriotic holiday, according to data from Breaktime Media. - 6/23/2025
Blurring the Lines: Why Integrated Campaigns Are the Future of Retail
Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.
