Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 9/10/2025
How to Serve SNAP Households Through Mobile Apps
Brands should explore third-party solutions to reach the millions of shoppers that rely on food assistance. - 9/2/2025
Q&A: Brian DeCoveny of Barrows Connected Store
Here's a snapshot of an industry leader from the P2PI member community. - 8/26/2025
Commerce Media Balancing Act: Smarter Strategies for Buyers and Retailers
Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth. - 8/20/2025
Key Marketing Strategies When Budgets Are Tight
Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant. - 8/18/2025
Q&A: Caleb Sheppard of AirBaton
Here's a snapshot of an industry leader from the P2PI member community. - 8/13/2025
From Spikes to Synergy: Why Seasonal Moments Need Evergreen Muscle
Here are ways for brands to stay relevant before, during and after major occasions. - 8/5/2025
How Retail Data Is Rewriting the Script for CTV and Digital Audio
Brands that lean into their audience insights are seeing better strategies and growth. - 7/28/2025
How Kroger's AI Factory Is Accelerating AI Adoption
The retailer shares key insights learned, including balancing innovation with safety. - 7/28/2025
In-Store Innovation: How CPGs Can Win the New Path to Purchase
Here are actionable takeaways for brands to drive sales in a dynamic environment. - 7/21/2025
Duracell Redesigns Battery Shopping Experience at Walmart
Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.
