Charlie Menchaca

Managing Editor
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Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 

ARTICLES BY THIS AUTHOR

08/08/2023

Brand Watch: Bed Head Celebrates Creativity

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.
08/08/2023

Member Spotlight (July-August 2023)

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.
08/01/2023

Commerce Marketing Agency Guide 2023

This year's guide features in-depth profiles from 12 leading companies.
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07/27/2023

Back-to-School Shopping Trends

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.
07/26/2023

Member Perspective: Unlocking In-Store Retail Media

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.
07/03/2023

Mondelez Intl. and VMLY&R Commerce Win 5 Cannes Lions Awards

The "OreoCodes" campaign nabbed medals across multiple categories.
06/27/2023

Fourth of July Shopping Trends

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.
06/29/2023

Curing the Inflation Hangover: How CPGs Move Beyond Price

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.
06/08/2023

Grilling Season Shopper Trends

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.
06/06/2023

Brand Watch: Oreo Codes Launch at Albertsons

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.