ARTICLES BY THIS AUTHOR

• 8/4/2026

  Loblaw Advance Expanding Retail Media Advertiser Access

  Learn how the collaboration better connects brands to millions of engaged shoppers.

  Charlie Menchaca

  
• 7/21/2026

  Q&A: Avid Marketing Group's Julie Fiorini on Bringing Programs to Life

  See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

  Charlie Menchaca

  
• 7/19/2026

  Q&A: Blue Chip's Sonja Evans Talks Synthetic Audiences and Shopper Tension

  See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

  Charlie Menchaca

  
• 7/14/2026

  Raley's Reveals Next Round of Leadership Changes

  Find out who was named CMO, the SVP of enterprise operations and the SVP of sales and merchandising strategy.

  Charlie Menchaca

  
• 7/14/2026

  What It Takes to Claim the $40 Billion Alcohol Opportunity

  Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

  Charlie Menchaca

  
• 7/12/2026

  Conagra Brands Names Barrows Agency of Record

  The manufacturer selected the WPP Enterprise Solutions company to unify shopper marketing, digital shelf and retail media efforts.

  Charlie Menchaca

  
• 7/12/2026

  When Your Best Customers Get Bored: The Midlife Crisis of Mature Loyalty Programs

  Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.

  Charlie Menchaca

  
• 7/7/2026

  Beyond AI: The Smartest Brands Are Betting on the Aisle

  Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

  Charlie Menchaca

  
• 7/6/2026

  Ace Hardware Partnership Allows Brands to Better Manage Campaigns

  Learn how advertisers will have more ways to activate RedVest Media campaigns alongside other retail media investments.

  Charlie Menchaca

  
• 7/5/2026

  How Brands Can Show Up Authentically During Cultural Moments

  Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

  Charlie Menchaca

  
• 6/29/2026

  Fourth of July 2026 Shopper Habits

  More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

  Charlie Menchaca

  
• 6/29/2026

  Every Major Retail Media Network Can Prove Incrementality — And That's the Problem

  Circana's Moody Khan explains the quiet tax on retail media's success and how it will earn the next wave of investment.

  Charlie Menchaca