Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 11/11/2025
Universal Coupons: The Future of Consumer Promotions
Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson. - 11/10/2025
Q&A: David Buckingham of Ecrebo
Here's a snapshot of an industry leader from the P2PI member community. - 11/9/2025
Use Cases for AI in Marketing
Here are ways artificial intelligence can fill skill gaps, writes Craig Jenkins of Dacs. - 10/27/2025
How to Make Your Brand Stand Out to In-Store Shoppers
T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages. - 10/21/2025
3 Ways AI Helps Advertisers Work Smarter, Not Harder
The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen. - 10/20/2025
The Two-Hour Economy: How Grocery Shoppers Are Rewriting the Rules of Retail
VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels. - 10/14/2025
Q&A: Keri Moore of Havrion
Here's a snapshot of an industry leader from the P2PI member community. - 10/13/2025
What Halloween Shoppers Want
Nearly half of consumers spend between $10 and $30 on candy for the holiday each year, according to data from Breaktime Media. - 10/7/2025
No Tricks, Just Trust: Using Loyalty to Treat Hiddenflation
Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most. - 10/5/2025
Members Report: 2025 Retail Media SMB Spend
BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.
