Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 10/3/2022
On Trend: Social Shopping
We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space. - 10/3/2022
Brand Watch: Mielle Organics Shines at Ulta
The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer. - 10/3/2022
Member Spotlight (September-October 2022)
A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina - 10/2/2022
2022 Guide to Retail Media Networks
The inaugural guide features in-depth profiles from 18 leading companies. - 8/16/2022
Report: How to Drive Success at Amazon with 4 Factors
There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably. - 8/1/2022
Brand Watch: Hex Expands at Target
The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations. - 8/1/2022
Category Closeup: Looking Good
We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics. - 8/1/2022
Commerce Marketing Agency Guide 2022
This year's guide features in-depth profiles from 10 leading companies. - 7/9/2022
Epsilon Talks Reaching and Retaining Shoppers
The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization. - 5/30/2022
Jones Soda's Latest AR Label Series
Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality. - 5/26/2022
BevAlc Brands Enter the Metaverse
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience. - 5/24/2022
Report: How Brands Should Allocate Media Budgets
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
