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2023 Valentine’s Day Gift Shopping Trends

Over half of shoppers plan to keep Valentine’s Day affordable this year, according to Breaktime Media.

Breaktime surveyed 985 shoppers on their Feb. 14-related activities, including spending, what they’re buying and where. Grocery stores are the most popular place for survey respondents to shop for the holiday. Walmart comes in second followed by a tie for third place between Amazon and Target.

A total of 60% of respondents indicate they’re shopping in-store for Valentine’s Day, compared to 16% online and 24% doing both.

Valentine's Day 2023 survey results

When selecting important factors for their shopping activity, 28% selected “nothing specific,” 26% selected cost and 16% selected flavor.

Half of the respondents indicated their favorite Valentine’s Day treat is chocolate in general, followed by chocolate-covered strawberries at 18%.

Breaktime Media Valentine's Day 2023 survey results

Breaktime Media shared the following best practices for marketers to reach shoppers:

  • Inspire purchase with recipes showcasing delicious ways to use your brand’s products.
  • For the 60% of shoppers who make purchases in-store, include a store locator to help them easily find the closest retailer to them that carries your product.
  • Encourage shoppers to share how they’re using various brands to celebrate their loved ones by implementing a social giveaway.
  • Use a list to educate shoppers on the quality and flavor profiles of your brand’s products.
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