Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 5/26/2022
BevAlc Brands Enter the Metaverse
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience. - 5/24/2022
Report: How Brands Should Allocate Media Budgets
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers. - 3/27/2022
Unilever Supports Men's Grooming in Warehouse Channel
For the second year in a row, Unilever ran a revamped version of a sports-themed campaign highlighting personal care at warehouse club chains. - 2/20/2022
Vibenomics Powers Audio Solutions For Brands
The Path to Purchase Institute speaks with Vibenomics' Paul Brenner about how brands can get the most out of audio out-of-home advertising.
