Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 3/20/2024
Infographic: The Spring Cleaning Shopper
Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media. - 3/12/2024
7 Tips to Raise Your Retail Game
This retail media advice includes creating adaptable technology and leveraging integrated insights. - 2/7/2024
P2PI Names 2024 Hall of Fame Inductees
This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates. - 2/5/2024
Member Spotlight (January-February 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA. - 2/5/2024
Brand Watch: Oreo Shines at Target, Family Dollar
The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns. - 2/5/2024
Brand Watch: Sprite Unleashes ‘Infinite Potential’
An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays. - 1/31/2024
Valentine’s Day Shopper Trends
About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media. - 1/8/2024
Albertsons Media Collective Partners with Criteo
The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners. - 12/11/2023
Talenti Highlights Flavor at Target
The Unilever brand’s product launch at the retailer was supported by social and retail media. - 11/15/2023
Thanksgiving Shopping Trends
At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.
