Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 4/8/2025
Q&A: Mateusz Drela of Retail Media IQ
Here's a snapshot of an industry leader from the P2PI member community. - 4/7/2025
Lamb Weston's Biggest Commerce Campaign Embraces Minecraft Movie at Retail
Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels. - 4/1/2025
Finding the Right Media Mix for CPG Brands in 2025
Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen. - 3/31/2025
Q&A: Sarah Nesheim of Crafted
Here's a snapshot of an industry leader from the P2PI member community. - 3/30/2025
Innovative Retail Merchandising: A Look at Consumer Electronics
Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh. - 3/26/2025
Breaktime Media Names Sarah Gillmer as Senior Sales Director
The former Shopkick and Field Agent exec will work with Walmart suppliers. - 3/26/2025
Why Marketers Shouldn't Panic About Changing Social Platforms (and What to Do Instead)
Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc. - 3/25/2025
Q&A: Diaz Nesamoney of Jivox
Here's a snapshot of an industry leader from the P2PI member community. - 3/24/2025
Dollar Tree Sells Family Dollar Business for $1 Billion
The decision comes after a review of strategic alternatives for the Chesapeake, Virginia-based company. - 3/24/2025
Retailtainment Revolution: Things to Consider When Executing Experiential Marketing
Here are some seamless and impactful strategies for in-store event marketing. - 3/23/2025
Western Union to Build Retail Media Network With Vistar Media
The agreement involves monetizing over 2,200 digital-out-of-home screens of the financial services company. - 3/18/2025
Dunnhumby Debuts AI-Fueled Retail Media Solution for Retailers, Brands
The data science company reveals a partner and additional features to its retail media platform.
