ARTICLES BY THIS AUTHOR

• 9/30/2024

  2024 Guide to Retail Media Networks

  This year's guide features curated editorial content and in-depth profiles from 5 leading companies.

  Charlie Menchaca

  
• 9/11/2024

  Think Beyond the Transaction

  Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

  Charlie Menchaca

  
• 8/5/2024

  Member Spotlight (July-August 2024)

  Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

  Charlie Menchaca

  
• 8/4/2024

  Commerce Marketing Agency Guide 2024

  This year's guide features in-depth profiles from 4 leading companies.

  Charlie Menchaca

  
• 6/24/2024

  Infographic: The Fourth of July Shopper

  Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

  Charlie Menchaca

  
• 6/22/2024

  Member Spotlight (May-June 2024)

  Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

  Charlie Menchaca

  
• 5/21/2024

  Harnessing Incremental Models for Predictive Insights & Retail Media Optimization

  Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth.

  Charlie Menchaca

  
• 5/21/2024

  How Shoppers Approach Grilling Season

  Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media.

  Charlie Menchaca

  
• 5/13/2024

  Unlocking Retail Media Measurement

  Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

  Charlie Menchaca

  
• 5/13/2024

  The Mars Agency Becomes Mars United Commerce

  The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

  Charlie Menchaca