Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 5/21/2024
Harnessing Incremental Models for Predictive Insights & Retail Media Optimization
Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth. - 5/21/2024
How Shoppers Approach Grilling Season
Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media. - 5/13/2024
Unlocking Retail Media Measurement
Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers. - 5/13/2024
The Mars Agency Becomes Mars United Commerce
The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry. - 4/22/2024
5 Retail Media Questions Brand Marketers Want Answered
The burning inquiries include targeting, measurement and investments. - 4/8/2024
Brand Watch: Splenda Embraces Trends, Occasions
The brand stages short but effective campaigns at various retailers. - 4/8/2024
Brand Watch: Colgate Taps Into AR Experience
The brand has partnered with Perfect Corp. to engage consumers on smartphones. - 4/8/2024
Brand Watch: Bob’s Red Mill Unites Media, Shopper
The full-funnel campaign includes videos and in-store signage. - 4/8/2024
Unlocking an Untapped Channel
There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess. - 4/8/2024
Member Spotlight (March-April 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.
