Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 1/29/2023
Retail Media Unplugged, Episode 1
P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead. - 12/13/2022
2022 Holiday Meal and Gift Shopping Trends
Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media. - 12/5/2022
Category Closeup: Convenience Across Channels
PepsiCo’s Kate Garner explains how the company uses data to better help shoppers. - 10/17/2022
P2PI LIVE: A Primer on Confluencer Commerce
Bryan Gildenberg shares how to navigate the integration of commerce, media and content. - 10/3/2022
On Trend: Social Shopping
We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space. - 10/3/2022
Member Spotlight (September-October 2022)
A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina - 10/3/2022
On Trend: Inside a Metaverse Distillery
Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases. - 10/3/2022
Brand Watch: Mielle Organics Shines at Ulta
The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer. - 10/2/2022
2022 Guide to Retail Media Networks
The inaugural guide features in-depth profiles from 18 leading companies. - 8/16/2022
Report: How to Drive Success at Amazon with 4 Factors
There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.
