Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 11/13/2024
Member Spotlight: Michael Lebhar of SellCord
Here's a snapshot of an industry leader from the P2PI member community. - 11/11/2024
Happy Shoppers, Happy Retailers, Happy Creatives
A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi. - 11/6/2024
The Role of AI in Retail: Transforming Path to Purchase Insights
Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally. - 11/5/2024
Member Spotlight: Elizabeth Johnson of Pathformance
Here's a snapshot of an industry leader from the P2PI member community. - 10/30/2024
Breaking Through Social Media Walls With Creator Content
Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential. - 10/29/2024
Q&A: Edwin Fu of Placements.io
Here's a snapshot of an industry leader from the P2PI member community. - 10/28/2024
How Shoppers Approach Halloween
Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media. - 10/23/2024
Q&A: Nichole McLaughlin of Cliffedge Marketing
Here's a snapshot of an industry leader from the P2PI member community. - 10/22/2024
How to Approach In-Store Retail Media Measurement
Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI. - 10/20/2024
Member Spotlight (September-October 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research. - 10/15/2024
Q&A: Adam Ross of SiriusXM Media
Here's a snapshot of an industry leader from the P2PI member community. - 10/9/2024
Q&A: Rachel Bennington of Acorn
Here's a snapshot of an industry leader from the P2PI member community.
