Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 4/22/2024
5 Retail Media Questions Brand Marketers Want Answered
The burning inquiries include targeting, measurement and investments. - 4/8/2024
Brand Watch: Splenda Embraces Trends, Occasions
The brand stages short but effective campaigns at various retailers. - 4/8/2024
Brand Watch: Colgate Taps Into AR Experience
The brand has partnered with Perfect Corp. to engage consumers on smartphones. - 4/8/2024
Brand Watch: Bob’s Red Mill Unites Media, Shopper
The full-funnel campaign includes videos and in-store signage. - 4/8/2024
Unlocking an Untapped Channel
There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess. - 4/8/2024
Member Spotlight (March-April 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select. - 3/20/2024
Infographic: The Spring Cleaning Shopper
Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media. - 3/12/2024
7 Tips to Raise Your Retail Game
This retail media advice includes creating adaptable technology and leveraging integrated insights. - 2/7/2024
P2PI Names 2024 Hall of Fame Inductees
This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates. - 2/5/2024
Member Spotlight (January-February 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.
