ARTICLES BY THIS AUTHOR

• 10/9/2023

  Brand Watch: Johnsonville Repeats Summer Success

  The sausage brand leveraged social, in-store and retail media to reach shoppers.

  Charlie Menchaca

  
• 10/9/2023

  Member Spotlight (September-October 2023)

  Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

  Charlie Menchaca

  
• 10/1/2023

  2023 Guide to Retail Media Networks

  This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

  Charlie Menchaca

  
• 8/7/2023

  Brand Watch: Bed Head Celebrates Creativity

  ​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

  Charlie Menchaca

  
• 8/7/2023

  Member Spotlight (July-August 2023)

  ​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

  Charlie Menchaca

  
• 7/31/2023

  Commerce Marketing Agency Guide 2023

  This year's guide features in-depth profiles from 12 leading companies.

  Charlie Menchaca

  
• 7/26/2023

  Back-to-School Shopping Trends

  Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

  Charlie Menchaca

  
• 7/25/2023

  Member Perspective: Unlocking In-Store Retail Media

  Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

  Charlie Menchaca

  
• 7/2/2023

  Mondelez Intl. and VMLY&R Commerce Win 5 Cannes Lions Awards

  The "OreoCodes" campaign nabbed medals across multiple categories.

  Charlie Menchaca

  
• 6/28/2023

  Curing the Inflation Hangover: How CPGs Move Beyond Price

  Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

  Charlie Menchaca