ARTICLES BY THIS AUTHOR

• 2/5/2024

  Brand Watch: Oreo Shines at Target, Family Dollar

  The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

  Charlie Menchaca

  
• 2/5/2024

  Brand Watch: Sprite Unleashes ‘Infinite Potential’

  An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

  Charlie Menchaca

  
• 1/31/2024

  Valentine’s Day Shopper Trends

  About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

  Charlie Menchaca

  
• 1/8/2024

  Albertsons Media Collective Partners with Criteo

  The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.

  Charlie Menchaca

  
• 12/11/2023

  Talenti Highlights Flavor at Target

  The Unilever brand’s product launch at the retailer was supported by social and retail media.

  Charlie Menchaca

  
• 11/15/2023

  Thanksgiving Shopping Trends

  At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.

  Charlie Menchaca

  
• 10/9/2023

  Brand Watch: Johnsonville Repeats Summer Success

  The sausage brand leveraged social, in-store and retail media to reach shoppers.

  Charlie Menchaca

  
• 10/9/2023

  Member Spotlight (September-October 2023)

  Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

  Charlie Menchaca

  
• 10/1/2023

  2023 Guide to Retail Media Networks

  This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

  Charlie Menchaca

  
• 8/7/2023

  Brand Watch: Bed Head Celebrates Creativity

  ​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

  Charlie Menchaca