Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

2/6/2023
'Retail Media Unplugged' Is Here
Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

Cyndi Loza
1/31/2023
Trends 2023: Retailer Media Networks Ratings and Challenges
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Cyndi Loza
1/16/2023
Listerine Touts Incentive, Challenge at Target
Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive.

Cyndi Loza
1/11/2023
Bob Evans Turns to Mobile Sampling for New SKUs
The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

Cyndi Loza
1/2/2023
Sustainable Deodorant Brand Rolls Out to Target
Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.

Cyndi Loza
1/1/2023
UK Retailer Launches Winter Collection at Target
Target recently teamed with British retailer Marks & Spencer to launch a collection of cookies, chocolates and other treats for the holiday season.

Cyndi Loza
12/20/2022
Nestle, Target Make Holiday Crafts, Treats
Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.

Cyndi Loza
12/15/2022
Family Dollar, Crayola Reward Teachers
Family Dollar teamed with Crayola to kick off the 2022 back-to-school season with a sweepstakes awarding $250 store gift cards to teachers.

Cyndi Loza
12/7/2022
P2PI Trends Report 2023
Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Cyndi Loza
12/1/2022
The Promise of Retail Media
Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Cyndi Loza